In this exclusive interview with CanadianSME Small Business Magazine, Funk Roberts, a renowned fitness expert and founder of the Over 40 Alpha Brotherhood, shares his journey from professional athlete to leading a transformative program for men in their 40s, 50s, and 60s. With a passion for helping men reclaim their strength, confidence, and vitality, Funk has created a fitness system that balances exercise, nutrition, and community support. His Alpha Workout and Nutrition program is designed to optimize testosterone, burn fat, and rejuvenate the body—proving that it’s never too late to get in the best shape of your life. Funk’s insights into the program’s success, hormone optimization, and the power of community provide valuable guidance for men ready to transform their fitness journey.
Losing weight, burning belly fat and getting into shape from home is a super exciting goal. I want you to know that it’s very attainable with my Alpha Workout and Nutrition program! Even if you’ve already tried everything in the past
After having more than 10,000 men go through the Over 40 Alpha Program, here’s what this program can bring you if you want to…
- Lose 7-20 pounds in the first 30 days… and keep the weight off with ease…
- Burn belly fat 24/7 almost effortlessly… I mean it – this is the easiest way to get lean by leveraging the after burn effect…
- Skyrocket your alpha male hormones by 180%… which ramps up your sex drive and accelerates fat loss even
- Shrink your waist and watch skin naturally tighten around your V-lines, Abs and those stubborn Love Handles
- Rewind time on your joints and soothe aches and pains following a low impact routine that also burns heavy body fat…
- Boost your metabolism and reclaim the calorie-burning superpowers you once had as a teenager (the kind when you could eat almost anything and get away with it)
- Feel like the Alpha Man you are as your body experiences all-day energy, drive, and focus
- Feel good in your body again when bending over, taking the stairs, or just getting dressed… and feel great about how you look at the office, on date night and with nothing on at all
- Build a muscular, strong and ripped body using little equipment and exercising no more than 25-minutes per session…
How has your experience as a professional athlete shaped your approach to fitness for men over 40, and what unique insights does it bring to the Over 40 Alpha Brotherhood program?
My journey as a professional athlete instilled in me the discipline, structure, and resilience needed to maintain peak performance. However, as I transitioned into my 40s, I experienced firsthand how the body changes with age—slower recovery, hormonal shifts, and increased risk of injury. These challenges led me to develop the Over 40 Alpha Brotherhood, a program designed specifically for men in their 40s, 50s, and 60s.
The insights from my athletic background helped me create a structured yet adaptable training system that balances strength, endurance, and recovery. I emphasize metabolic workouts, progressive overload, and mobility-focused exercises to help men maintain muscle mass while optimizing testosterone levels. Unlike traditional fitness programs, Over 40 Alpha focuses on sustainable, long-term results by integrating fitness, nutrition, mindset, and community support.
Can you elaborate on the “Four Element approach” in your workouts? How does this method specifically address the fitness needs and challenges of men in their 40s, 50s, and 60s?
The Four Element approach is the foundation of my training philosophy, ensuring that every workout is efficient, effective, and safe for aging bodies. The four elements include:
- Warm-Up: A dynamic warm-up to enhance mobility, increase blood flow, and prepare the body for movement, reducing the risk of injury.
- Meta-Test Workout: A combination of metabolic resistance training and functional movements that boost testosterone, burn fat, and build muscle.
- Abs & Core Shred: Core strengthening exercises that improve posture, stability, and overall functional strength.
- Recovery Stretch: A structured cooldown with mobility and flexibility exercises to aid in recovery, reduce soreness, and enhance longevity in training.
This method addresses common challenges like decreased flexibility, joint pain, and slower recovery by integrating science-backed strategies tailored for men over 40.
Your program emphasizes hormone optimization and testosterone boosting. How do you balance this focus with overall health and wellness for men over 40?
Testosterone is the key hormone that drives muscle growth, fat loss, and vitality in men. However, many fitness programs neglect the natural decline in testosterone that occurs with age. My program takes a holistic approach by incorporating:
- Strength and metabolic training to stimulate testosterone production.
- A nutrition plan that eliminates processed foods and includes healthy fats, lean proteins, and essential micronutrients to support hormone balance.
- Lifestyle modifications such as stress management, quality sleep, and hydration to optimize overall wellness.
- Recovery protocols like active rest, foam rolling, and stretching to minimize cortisol (the stress hormone) that negatively impacts testosterone.
By addressing all these aspects, my program ensures that men not only build muscle and lose fat but also experience increased energy, mental clarity, and longevity.
The Over 40 Alpha Brotherhood seems to place a strong emphasis on community. How does this aspect contribute to the success of your program, and what unexpected benefits have you seen emerge from this community approach?
Community is at the heart of the Over 40 Alpha Brotherhood. Many men over 40 struggle with motivation, accountability, and support in their fitness journey, and the Brotherhood provides a space where they can connect, share experiences, and hold each other accountable. The unexpected benefits have been incredible, with members forming lifelong friendships that extend beyond fitness, creating strong support networks. The sense of belonging also plays a crucial role in mental health, helping combat stress, anxiety, and depression. Additionally, the accountability factor significantly increases consistency and long-term adherence to the program, leading to higher success rates. The Brotherhood fosters a winning mindset, proving that fitness is not just about the body—it’s about building a strong, resilient community.
As we conclude, what advice would you give to men over 40 who are hesitant to start their fitness journey, and how can they take the first step towards becoming their best selves?
My biggest piece of advice is this: it’s never too late to start. Many men hesitate due to fear of injury, lack of knowledge, or past failures, but the key is to take small, sustainable steps. Start with a structured program designed for men over 40, as random workouts won’t yield long-term results. Focus on consistency rather than intensity—progress comes from small, daily actions rather than extreme, short-term efforts. Prioritizing recovery is just as important, with proper rest and nutrition playing a crucial role in overall success. Surrounding yourself with a supportive community will keep you motivated and accountable, making the journey more effective and enjoyable. The Over 40 Alpha Brotherhood is designed to guide men through this process step by step, proving that your best years are still ahead of you—it all starts with a single decision to take action.
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