In this exclusive interview with CanadianSME Small Business Magazine, Viraaj Karthik, the founder of Arthtech AI, shares his cutting-edge approach to AI-driven sales execution and revenue automation. With a background in technology consulting and a deep understanding of RevOps, Viraaj helps B2B SaaS companies eliminate revenue bottlenecks and optimize sales workflows. Through his innovative platform, Arthtech AI is transforming how businesses prioritize leads and accelerate deal flow, enabling them to scale without increasing ad spend or headcount. Viraaj delves into the strategies that have led to his success and offers valuable insights into the future of AI in sales and revenue growth.
Before launching Arthtech AI, Viraaj Karthik built his career in technology consulting as a Technology Strategy Consultant at Infosys Limited., advising Fortune 500 companies on enterprise software integration and implementing automation workflows. Now, through Arthtech AI, he is redefining how B2B companies scale revenue without increasing ad spend or headcount, using a combination of predictive AI, workflow automation, and data-driven sales intelligence.
Arthtech AI operates at the cutting edge of autonomous sales automation, enabling companies to:
- Streamline deal execution for faster, higher-converting sales cycles.
- Automate lead prioritization with AI-driven sales workflows.
- Reduce customer acquisition costs by up to 40 percent through process optimization.
- Provide real-time revenue insights via an integrated RevOps AI dashboard.
Arthtech specializes in helping businesses navigate the complexities of entering the North American market. What sets your approach apart, and how do you tailor your strategies to meet each client’s unique needs?
Arthtech takes a highly strategic and data-driven approach to market entry, ensuring that every move is calculated for maximum impact. We do not believe in a one-size-fits-all model. Instead, our methodology focuses on three key pillars:
- Market Intelligence & Positioning – We conduct a deep-dive analysis into the competitive landscape, customer behavior, and industry trends to position our clients effectively. Our goal is to differentiate their offerings with a compelling value proposition, undeniable offer, and an ICP (Ideal Customer Profile) tailored to the North American market.
- Go-To-Market Strategy & Execution Readiness – Beyond just launching in a new market, we craft a comprehensive GTM strategy that includes brand localization, events strategy, channel partner optimization, pricing models, and sales motions to ensure sustainable traction in growth.
- Stakeholder & Ecosystem Integration – Market entry is not just about acquiring customers; it’s about embedding within the right ecosystems. We align our clients with local partners, industry influencers, venture capitalists, incubators, and strategic advisors to accelerate adoption and credibility.
Our ability to de-risk market entry by blending strategy with execution ensures that our clients not only enter the market but do so with a competitive edge.
Entering a new market can be challenging, especially in competitive sectors like B2B SaaS. How does Arthtech address common obstacles such as brand positioning, pricing, and lead conversion, and what success stories can you share?
The North American B2B SaaS market is highly mature and sophisticated – businesses need to operate with persistence, rigor, and precision. Our approach to overcoming market entry challenges is proactive rather than reactive:
- Brand Positioning – We develop a clear market narrative that ensures our clients own a differentiated space in the minds of their customers. This includes brand positioning via social media, roundtables, industry conventions, outbound/ native messaging architecture, and strategic partnerships that drive credibility.
- Pricing – Many companies misstep in their pricing model when entering North America. We benchmark against market standards, customer willingness to pay, and perceived value (key differentiator) to develop an adaptive pricing structure that allows for long-term scalability.
- AI-Driven Lead Conversion & Sales Efficiency – We design go-to-market motions that include both inbound and outbound strategies, ensuring that sales teams can efficiently convert leads into revenue using AI, predictive analytics, and real-time insights.
For example, one of our clients, a logistics SaaS firm, struggled with breaking into the North American market due to value proposition + pricing misalignment and a fragmented sales process. Through our pricing model recalibration and optimized GTM strategy, they saw roughly a 30% improvement in conversion rates within three months.
Arthtech collaborates with venture studios, investment banks, and VCs to obtain funding for its clients. Could you explain how these partnerships assist businesses aiming to grow in North America?
Capital efficiency is key to market entry. Through our network of venture studios, investment banks, and VCs, we ensure that our clients are not only capitalized but strategically aligned with the right financial partners. Our role extends beyond fundraising – we act as strategic advisors along with our partners, aligning market entry with investment milestones.
Here’s how our approach benefits companies:
- Investor Readiness & Storytelling – We help companies refine their narrative, positioning, and market entry strategy so that it resonates with investors.
- Market Validation for Fundraising – Investors want proof of concept. We ensure that companies establish early traction and demonstrate clear market demand before approaching investors. This is an important milestone in a company’s fundraising story.
- Long-Term Capital Strategy – Funding is not just about securing capital, it’s about structuring investments for sustainable growth, ensuring companies maintain leverage in future rounds.
One of our clients, a Series A SaaS company, leveraged our strategic partnerships to secure a $300K funding round, accelerating their expansion across North America. They now have offices in Toronto (Canada) and Delaware (USA).
Market validation is crucial for successful market entry. How does Arthtech ensure that its clients are market-ready, and what tools or methodologies do you use to validate market potential?
One of the most important drivers for business success in a new market is validation. Many companies fail in new markets due to insufficient validation before scaling. We mitigate this risk by deploying a multi-layered validation framework:
- Ideal Customer Profile (ICP) Development – We conduct deep research into buyer behavior & personas, industry pain points, and competitive positioning to identify the most profitable market segments. We then conduct outreach strategies tailored to those segments.
- Localized Market Testing – Before scaling, we pilot test messaging, pricing, and engagement strategies to fine-tune market positioning.
- Strategic Partnerships & Channels – We establish early partnerships with local distributors, VC’s, industry influencers, and B2B networks to accelerate credibility and traction.
- Data-Driven Decision Making – We use predictive analytics, customer sentiment analysis, and revenue forecasting to inform every strategic move.
By the time our clients launch, they’re executing on validated insights.
As a GTM advisory firm, what advice would you offer to small and medium-sized businesses considering expansion into new markets like North America? Are there any key strategies or insights you’d like to share with our readers?
For SMBs expanding into North America, treat market entry as a strategic investment, not an experiment. The key to success lies in financial discipline, precise execution, and a scalable GTM model.
Here are five essential insights for success:
- Market Research is Non-Negotiable – Entering North America without deep customer, pricing, and competitive insights is a costly mistake.
- Adapt to Local Buyer Behavior – What worked in other markets won’t necessarily work here. SMBs must localize their messaging, pricing, and sales approach.
- Prioritize Strategic Partnerships – The right industry partnerships can significantly reduce sales friction and enhance credibility.
- Understand CAC, LTV & Sales Cycles – North America is highly competitive. Be prepared for higher customer acquisition costs (CAC) and longer sales cycles (6-8 months for enterprise deals).
- Be Data-Driven, Not Gut-Driven – Success comes from iterating based on insights, not assumptions.
For SMBs, strategic patience and execution discipline are the difference between scaling successfully and burning out too soon.
The post Arthtech: Strategic Market Entry for North America first appeared on CanadianSME Small Business Magazine.