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Embracing Adventure: How Lace Brick Design Empowers Women

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Located in the heart of Alberta, Canada, with the breathtaking Rockies as a background, Lace Brick Design has evolved into more than simply a lifestyle brand; it celebrates the spirit of adventure and daring femininity. Lace Brick Design creates one-of-a-kind jewellery, apparel, and camping gear that speaks to the modern-day adventurer, appealing to women who want to express themselves through style and who thrive on outdoor activities.

Beyond making a profit, the founders of Lace Brick Design set out to create a community of women who love spending time in nature. The business caters to a wide range of women with a wide range of interests. Some of the most notable goods are the signature Alpine necklaces and the ubiquitous “Mountain Girl” motif that can be seen on anything from tank tops and sweatshirts to camping gear. People who share the values of Lace Brick Design—taking unpaved roads, seeking out full moons, and enjoying life to the fullest—have made these items essential in their lives.

Notably, Lace Brick Design’s impact goes well beyond its product range. The company has built a loyal following with a fast-developing online community with over 27,000 Instagram followers and over 20,000 Facebook fans. The official hashtag, #ponytailsandmountaintrails, wonderfully reflects the essence of this adventurous group, bringing together women who share a passion for the outdoors.

Building on its popularity, Lace Brick Design has extended its products with the introduction of Baby Brick, a line of clothing created for the youngest explorers. Baby Brick offers bibs, beanies, and onesies with locally produced patterns, making it ideal for young girls developing an interest in nature and adventure.

Lace Brick Design is fundamentally community-oriented. The brand’s active participation in markets, seminars, and partnerships with local companies builds its bond with the “Ponytail Posse,” the devoted group that drives its purpose. Lace Brick Design is more than a brand; it’s a movement that inspires women to embrace their adventurous side and express their personalities through fashion.

Check out Lace Brick’s collection by clicking here: https://lacebrickdesign.com/.
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The post Embracing Adventure: How Lace Brick Design Empowers Women appeared first on CanadianSME Small Business Magazine.


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